Question 1

What is Generative Engine Optimisation (GEO)?

Accepted Answer

Generative Engine Optimisation (GEO) is the practice of optimising your content and brand presence to be cited and referenced by AI-powered search engines and answer engines like ChatGPT, Perplexity, and Google AI Overviews.

Question 2

What is Model Share of Voice (MSOV)?

Accepted Answer

Model Share of Voice (MSOV) is a metric that measures how often your brand is mentioned or cited in AI-generated answers compared to your competitors. It's the new way to measure brand visibility in the age of AI.

Question 3

How long does it take to see results from GEO?

Accepted Answer

Our clients typically see their first LLM citations within 21 days of implementing our GEO strategy, with 91% of clients being cited in top AI answers within 60 days.

Question 4

Which industries benefit from GEO services?

Accepted Answer

We work with 6 key industries: E-commerce, SaaS, NGOs, Professional Services, Policy organisations, and Global Brands. Any business that wants to be found and cited by AI can benefit from GEO.

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